I recently did a Periscope for #NovemberScopers about blog tips. I was in the parking lot at work so I only had a few minutes. I gave a quick tip on how to get started with sponsored posts and I could not believe how many people reached out to me that day! I got emails and tweets from bloggers who wanted to know more… so many, in fact, that I decided to write a post about it.
So there I was… ready to take on paid sponsored posts, but I had one BIG problem. I had no sponsored posts on my blog. Why would companies pay me, if I didn’t have any proof showing the types of posts I would write? I figured the best way to actually get a few was to email companies myself and offer the review for free, in exchange for the product.
Here’s a few tips:
Choose companies that fit your brand: If you are a craft/parenting blogger… you may not want to reach out to a beauty company to try and get that $200 face cream you have been lusting after. Reach out to companies who make products that will fit seamlessly into your blog. You can start branching out once you get a few sponsored posts under your belt.
Email the RIGHT person: Don’t email customer service and expect to hear back. Most companies have a media/press/PR contact on their webpage. Email them. Try to Google past press releases from the company and you may even find a direct name & email on the header. Send them a twitter message asking for a contact.
Have a pitch: Sell yourself to the company. Keep your email quick & to the point, but be sure to tell the company how you would showcase their product.
Instead, try something like this: “Hi.. I am a full-time working mom with a sweet 7 year old son & a spunky 2 year old daughter. I have been blogging for (time) and my posts showcasing my kids favorite toys tend to do really well with my readers. I know my kids would love your new whatever-it-is & I could write an amazing post about (explain the awesome way you will craft your post to promote their product). I would be willing to write the review free of charge, in exchange for (product).
The second letter gives the company a visual of what you would do with the product. (the age of your kids, the idea for the blog post.. etc) I wrote each company a specific letter explaining how I would create the post.
I emailed 5 companies and every single one of them was happy to collaborate. I put those first few posts on my “Work with Me” page, and before I knew it I was getting emails from companies asking for reviews. I set a low rate and got started. After a few months, I bumped up my rate. (I have continued to raise rates based on my pageviews and social media reach)
If you want to start getting paid for your posts you have to start somewhere. Why not contact companies yourself and get the ball rolling? Have more questions? You can ALWAYS email me at WorkingMomMagic@gmail.com.