I am going to be the first to admit that as a blogger, I neglected Pinterest for WAY too long. For ages, I have heard others talking about how Pinterest was their biggest source of traffic. Meanwhile, it was bringing me in like, 35 pageviews a day. Now it is one of my top referrers! I knew I had to step up my Pinterest game, but it just seemed like a really overwhelming task.
My problem was that even though I love social media, Pinterest is not very social. You don’t really talk to people, you just find ideas. Now don’t get me wrong I do LOVE Pinterest, I was one of the first of my friends to obsessively hop on the pinning bandwagon. But as far as promoting my blog post, I just didn’t think it was a good fit. I was wrong.
Now… I’m not a pinning pro and this post is just scratching the surface, but if you have been neglecting Pinterest like I know many bloggers are, this is for you.
Here are 3 things I did that has made a huge difference in my Pinterest referral traffic.
Apply for rich pins. This is insanely easy to do and for some reason I thought it was really hard. This easy step-by-step tutorial from Twitchetts is what finally convinced me to do it, by showing me how simple it really was! With rich pins, you give Pinterest information to verify your website. Since Pinterest knows you are pinning from a legit site now, they allow more information on each pin. (it is even added to your old pins, so be sure to go back and check them out) The extra info makes it look fancy and helps to get more repins.
Create VERTICAL pins for each blog post. For the longest time, I was just pinning my ‘hero’ image from my blog posts.. which was a square. This past year, I started using a more rectangular shaped hero image (1000px by 1200px) and those looked much better once pinned. However, after a little trial and error I found that the ‘infographic’ template from Canva (800px by 2000px) gets me the most repins. I now try to update one old pin a week to make it more pinworthy!
Pin more! I was not pinning close to as much as I should have been, and I didn’t know the best times to pin. After watching a few scopes on Tailwind, I decided to bite the bullet and give it a try. Tailwind is a pin scheduler. One of my biggest issues with Pinterest is that I would basically forget about it. I would pin once a week, if that! I knew I needed to be pinning more, but I just didn’t have time. Tailwind makes it so easy for me to schedule pins! I can schedule them out weeks in advance if I wanted to… but I usually do just a few days at a time. If you guys know me, you know I normally hate social media scheduling, however this one rocks.
The other 2 changes were important, however… Tailwind has by far made the biggest difference. It creates my pinning schedule around the best times to pin. Right now, I have it set to pin 15 times a day during the week, and a bit more on the weekend. I know some people pin up to 50 times a day, but I don’t have time to find that many pins! Obviously you don’t need Tailwind, if you have time to pin yourself throughout the day. I also like that this finds the optimal times to pin, since I don’t really research that stuff. I love that I can use the interval feature to schedule one pin to a number of boards. That way they aren’t all pinned at once, I can spread them out based on the time I choose. (example: I want them a day apart, at ‘optimal’ times)
If you want to try it out, you can get a 30 day trial using my affiliate link. (this will also give me extra months free.. but I already paid for the entire year since I was so obsessed, but use my code anyway. You know, so I can get free months next year) Also, Tailwind is the only pin scheduler ‘approved’ by Pinterest, so you won’t be penalized for scheduling.
I have a ton more awesome pinning tips from other bloggers on my social media board on (you guessed it) Pinterest.